


{"id":1211,"date":"2021-06-09T10:14:49","date_gmt":"2021-06-09T08:14:49","guid":{"rendered":"https:\/\/preprod.editions-eni.fr\/blog\/?p=1211"},"modified":"2021-07-05T11:51:52","modified_gmt":"2021-07-05T09:51:52","slug":"booster-son-activite-grace-a-linkedin-6-conseils","status":"publish","type":"post","link":"https:\/\/www.editions-eni.fr\/blog\/booster-son-activite-grace-a-linkedin-6-conseils\/","title":{"rendered":"Booster son activit\u00e9 gr\u00e2ce \u00e0 Linkedin\u00a0: 6 conseils"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/logo_linkedin.png&#8221; alt=&#8221;Logo Linkedin&#8221; title_text=&#8221;logo_linkedin&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221;]<\/p>\n<p><strong>LinkedIn est le r\u00e9seau social professionnel de r\u00e9f\u00e9rence<\/strong><span>\u00a0avec pr\u00e8s de 20 millions de membres en France, soit 69% de la population active. Sans compter pr\u00e8s de 840.000 entreprises fran\u00e7aises pr\u00e9sentes sur la plateforme ! Il permet \u00e0 tout utilisateur de\u00a0<\/span><strong>faire conna\u00eetre son expertise<\/strong><span>, de\u00a0<\/span><strong>d\u00e9velopper son activit\u00e9 et sa visibilit\u00e9<\/strong><span>, de\u00a0<\/span><strong>cr\u00e9er un r\u00e9seau porteur d\u2019opportunit\u00e9s<\/strong><span>.<\/span><br \/><span>A l\u2019appui d\u2019un\u00a0<\/span><strong>profil optimis\u00e9 et attractif<\/strong><span>, d\u2019une\u00a0<\/span><strong>communication r\u00e9guli\u00e8re et de qualit\u00e9<\/strong><span>, chacun s\u2019offre la possibilit\u00e9 de\u00a0<\/span><strong>capter l\u2019int\u00e9r\u00eat et l\u2019attention de recruteurs, de partenaires, de clients, de prospects<\/strong><span>\u00a0et de renforcer ainsi sa pr\u00e9sence pour devenir au fil du temps une r\u00e9f\u00e9rence dans son secteur.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/entete.jpg&#8221; alt=&#8221;Ent\u00eate&#8221; title_text=&#8221;entete&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; border_radii=&#8221;off||2000px|2000px|&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b01<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h4>L&#8217;en-t\u00eate de profil est le point d&#8217;entr\u00e9e des visiteurs, autant les accueillir avec soin et leur donner envie de prolonger la visite.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>Habiller sa\u00a0<\/span><strong>banni\u00e8re<\/strong><span>\u00a0avec une image en lien avec son activit\u00e9, son projet, ses valeurs et qui peut \u00eatre compl\u00e9t\u00e9e par un logo, un slogan ou encore ses coordonn\u00e9es. Une\u00a0<\/span><strong>photo professionnelle<\/strong><span>, bien cadr\u00e9e et souriante qui rassure et inspire confiance. Un\u00a0<\/span><strong>intitul\u00e9 de poste qui exprime clairement son m\u00e9tier et met l\u2019accent sur les comp\u00e9tences phares de son expertise<\/strong><span>, chaque mot-cl\u00e9 \u00e9tant s\u00e9par\u00e9 pour faciliter la lecture \u2013 \u00e0 \u00e9viter les intitul\u00e9s trop cr\u00e9atifs qui n\u2019apportent aucune information et les \u00e9mojis en surplus.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b02<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;1px|||||&#8221;]<\/p>\n<h4>Le r\u00e9sum\u00e9 est le r\u00e9cit de son histoire professionnelle, il a pour r\u00f4le d&#8217;inciter les lecteurs \u00e0 en savoir plus \u00e0 votre sujet.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>Ce r\u00e9sum\u00e9 doit convaincre que vous \u00eates la personne avec laquelle on aimerait travailler, qu\u2019on souhaiterait rencontrer ou conna\u00eetre. Il met en avant diff\u00e9rents \u00e9l\u00e9ments, notamment\u00a0<\/span><strong>ce que vous faites<\/strong><span>\u00a0et avec quels\u00a0<\/span><strong>objectifs<\/strong><span>, ce qui\u00a0<\/span><strong>vous distingue de vos concurrents<\/strong><span>, les solutions vous apportez \u00e0 votre cible et ce qui vous rend humain (projets parall\u00e8les, engagements, traits \u00ab attachants \u00bb de votre personnalit\u00e9).<\/span><br \/> <span>Votre pr\u00e9sentation doit \u00eatre soign\u00e9e, sous forme de <strong>paragraphes distincts et de rubriques<\/strong>, selon les points que vous souhaitez mettre en exergue.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/histoire-pro.jpg&#8221; alt=&#8221;Histoire professionnelle&#8221; title_text=&#8221;histoire-pro&#8221; align=&#8221;right&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;right&#8221; border_radii=&#8221;off|2000px|||2000px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/poster-contenu-1.jpg&#8221; alt=&#8221;vid\u00e9o&#8221; title_text=&#8221;poster-contenu&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; border_radii=&#8221;off||2000px|2000px|&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b03<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h4>La cr\u00e9ation de contenus renforce la cr\u00e9dibilit\u00e9 de votre expertise et vous permet d&#8217;atteindre votre cible.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>Une communication efficace repose sur la\u00a0<\/span><strong>r\u00e9gularit\u00e9<\/strong><span>. Plus vous vous imposez dans l\u2019esprit de vos lecteurs comme un\u00a0<\/span><strong>contributeur de qualit\u00e9<\/strong><span>, plus\u00a0<\/span><strong>vous devenez une r\u00e9f\u00e9rence dans votre domaine<\/strong><span>.<\/span><br \/><span>C\u2019est ainsi que vous gagnez la\u00a0<\/span><strong>fid\u00e9lit\u00e9<\/strong><span>\u00a0et\u00a0<\/span><strong>l\u2019engagement des lecteurs<\/strong><span>\u00a0qui assureront par eux-m\u00eames votre visibilit\u00e9 en recommandant de suivre votre profil. Les contenus doivent\u00a0<\/span><strong>apporter des conseils<\/strong><span>, sans \u00eatre moralisateurs et\u00a0<\/span><strong>proposer des id\u00e9es<\/strong><span>\u00a0pour am\u00e9liorer le quotidien de votre cible, autrement dit, vous apportez des\u00a0<\/span><strong>solutions concr\u00e8tes<\/strong><span>\u00a0\u00e0 leurs besoins et probl\u00e9matiques.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b04<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;1px|||||&#8221;]<\/p>\n<h4>Pour d\u00e9velopper son r\u00e9seau, il est essentiel de tisser des liens sinc\u00e8res et de faire preuve de g\u00e9n\u00e9rosit\u00e9.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>Entretenir son r\u00e9seau, c\u2019est prendre soin de demander des nouvelles en message priv\u00e9e de vos contacts, de suivre ses notifications pour f\u00e9liciter lors de changements professionnels, d\u2019anniversaires, etc., de\u00a0<\/span><strong>commenter l\u2019actualit\u00e9 et les contenus de vos relations afin de cr\u00e9er un lien fort et durable<\/strong><span>.<\/span><br \/><span>C\u2019est aussi\u00a0<\/span><strong>recommander les comp\u00e9tences<\/strong><span>\u00a0de vos clients, partenaires, employeurs, coll\u00e8gues afin de prouver votre int\u00e9r\u00eat \u00e0 cr\u00e9er de la valeur ajout\u00e9e. Un r\u00e9seau s\u2019entretient et se cr\u00e9\u00e9 avec patience, en pr\u00e9f\u00e9rant des\u00a0<\/span><strong>invitations personnalis\u00e9es<\/strong><span>, des propositions d\u2019\u00e9changer en dehors de LinkedIn.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/developper-reseau.jpg&#8221; alt=&#8221;D\u00e9velopper son r\u00e9seau&#8221; title_text=&#8221;developper-reseau&#8221; align=&#8221;right&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;right&#8221; border_radii=&#8221;off|2000px|||2000px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/portfolio.jpg&#8221; alt=&#8221;Portfolio&#8221; title_text=&#8221;portfolio&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;left&#8221; border_radii=&#8221;off||2000px|2000px|&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b05<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h4>C&#8217;est la version &#8220;Portfolio&#8221; de LinkedIn, une vitrine \u00e0 l&#8217;emplacement strat\u00e9gique pour interpeller sur vos travaux.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>La rubrique\u00a0<\/span><strong>Notre S\u00e9lection<\/strong><span>\u00a0permet de mettre en avant vos meilleurs contenus (articles, livres blancs, CV, vid\u00e9os, pr\u00e9sentations, etc.) ou\u00a0<\/span><strong>vos r\u00e9alisations<\/strong><span>\u00a0les plus significatives. A la mani\u00e8re d\u2019un carrousel, les visiteurs peuvent ainsi \u00ab feuilleter \u00bb votre portfolio professionnel, d\u00e9couvrir votre univers et par r\u00e9flexe commencer \u00e0 suivre votre profil ou vous demander en contact.<\/span><br \/><span>Au fur et \u00e0 mesure de votre activit\u00e9, vous pouvez choisir ceux que vous souhaitez valoriser et agencer vos m\u00e9dias par importance.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>Conseil n\u00b06<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;1px|||||&#8221;]<\/p>\n<h4>Les coordonn\u00e9es sont tr\u00e8s importantes si vous souhaitez que l&#8217;on vous contacte facilement et autrement que par la messagerie priv\u00e9e de Linkedin.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span>Vos coordonn\u00e9es apparaissent en bleu, comme un hyperlien sur votre profil et permettent \u00e0 toute personne qui clique dessus d\u2019ouvrir une fen\u00eatre qui reprend vos diff\u00e9rentes informations :\u00a0<\/span><strong>lien vers un site web, adresse de messagerie, t\u00e9l\u00e9phone<\/strong><span>, etc.<\/span><br \/> <span>De plus, ajouter un\u00a0<\/span><strong>lieu de r\u00e9sidence<\/strong><span>\u00a0et un\u00a0<\/span><strong>secteur d\u2019activit\u00e9<\/strong><span>\u00a0sont essentiels car ce sont deux crit\u00e8res de recherche tr\u00e8s utilis\u00e9s des recruteurs notamment mais aussi des utilisateurs \u00e0 la recherche de contacts dans une zone g\u00e9ographique ou un domaine pr\u00e9cis. Des coordonn\u00e9es bien renseign\u00e9es, c\u2019est donc plus d\u2019opportunit\u00e9s\u00a0!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/contact.jpg&#8221; alt=&#8221;Contact&#8221; title_text=&#8221;contact&#8221; align=&#8221;right&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;89%&#8221; animation_style=&#8221;bounce&#8221; animation_direction=&#8221;right&#8221; border_radii=&#8221;off|2000px|||2000px&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<\/p>\n<h3>En conclusion<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#3BB6D5&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221;]<\/p>\n<p><span>Une\u00a0<\/span><strong>pr\u00e9sence sur LinkedIn<\/strong><span>\u00a0vous engage \u00e0 mettre votre\u00a0<\/span><strong>profil \u00e0 jour<\/strong><span>\u00a0r\u00e9guli\u00e8rement, \u00e0 l\u2019adapter en fonction de vos\u00a0<\/span><strong>exp\u00e9riences<\/strong><span>\u00a0et de vos besoins professionnels. Plus qu\u2019un CV en ligne, c\u2019est un v\u00e9ritable site Internet qui vous permet de parler de vous et de votre activit\u00e9, d\u2019aller \u00e0 la rencontre de nouvelles personnes gr\u00e2ce \u00e0 des\u00a0<\/span><strong>contenus pertinents<\/strong><span>\u00a0et de\u00a0<\/span><strong>donner plus de poids \u00e0 votre expertise<\/strong><span>\u00a0en la rendant plus accessible, dans le sens o\u00f9 vous \u00eates en contact direct avec votre cible et que vous pouvez \u00e0 tout moment interagir avec elle.<\/span><br \/><strong>LinkedIn<\/strong><span>, c\u2019est un r\u00e9seau qui vous r\u00e9v\u00e8le et qui vous pousse \u00e0 sortir de votre zone de confort pour\u00a0<\/span><strong>d\u00e9crocher des opportunit\u00e9s\u00a0!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_testimonial author=&#8221;Marina Rogard&#8221; job_title=&#8221;notre experte Linkedin&#8221; portrait_url=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/Rogard_Marina_portrait.jpg&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221;]<\/p>\n<p><span>Marina ROGARD est conceptrice-r\u00e9dactrice freelance, sp\u00e9cialiste en optimisation de profils LinkedIn, en communication et en social selling sur ce r\u00e9seau. Elle tire son expertise de sa propre exp\u00e9rience et de sa passion av\u00e9r\u00e9e pour LinkedIn o\u00f9 elle publie r\u00e9guli\u00e8rement de nombreux articles sur les bonnes pratiques \u00e0 adopter ou les nouveaut\u00e9s \u00e0 d\u00e9couvrir. Elle anime \u00e9galement des ateliers LinkedIn aupr\u00e8s de diff\u00e9rents publics pour leur enseigner les fondamentaux et am\u00e9liorer leurs connaissances. En parall\u00e8le, Marina est \u00e9galement assistante juridique dans un cabinet d&#8217;avocats international \u00e0 Paris.<\/span><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Overpass|300|||||||&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#1a0a38&#8243;]<\/p>\n<h2>Pour aller <span style=\"color: #3bb6d5;\">plus loin<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#3BB6D5&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;90px&#8221; max_width_tablet=&#8221;13%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;5px||||false|false&#8221; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:inherit;&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/livre\/linkedin-valorisez-votre-profil-pour-dynamiser-votre-image-votre-communication-et-votre-reseau-9782409023781_XL.jpg&#8221; alt=&#8221;Scratch et Raspberry Pi Projets maker pour s&#8217;initier \u00e0 l&#8217;\u00e9lectronique et \u00e0 la robotique&#8221; title_text=&#8221;scratch-et-raspberry-pi-projets-maker-pour-s-initier-a-l-electronique-et-a-la-robotique-2e-edition-9782409027901_M&#8221; url=&#8221;https:\/\/www.editions-eni.fr\/livre\/linkedin-valorisez-votre-profil-pour-dynamiser-votre-image-votre-communication-et-votre-reseau-9782409023781&#8243; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset3&#8243; transform_styles__hover_enabled=&#8221;on|hover&#8221; custom_margin=&#8221;||10px||false|false&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; width_tablet=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3BB6D5&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; hover_enabled=&#8221;0&#8243; custom_margin=&#8221;||5px||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Livre<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;|10px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><strong>LinkedIn<\/strong><br \/> Valorisez votre profil pour dynamiser votre image, votre communication et votre r\u00e9seau<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/livre\/du-community-au-social-media-management-strategies-gagnantes-pour-gerer-une-communaute-et-communiquer-sur-les-reseaux-sociaux-3e-edition-9782409020674_XL.jpg&#8221; alt=&#8221;Flutter D\u00e9veloppez vos applications mobiles multiplateformes avec Dart&#8221; title_text=&#8221;flutter-developpez-vos-applications-mobiles-multiplateformes-avec-dart-9782409025273_M (1)&#8221; url=&#8221;https:\/\/www.editions-eni.fr\/livre\/du-community-au-social-media-management-strategies-gagnantes-pour-gerer-une-communaute-et-communiquer-sur-les-reseaux-sociaux-3e-edition-9782409020674&#8243; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset3&#8243; transform_styles__hover_enabled=&#8221;on|hover&#8221; custom_margin=&#8221;||10px||false|false&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; width_tablet=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3BB6D5&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;||5px||false|false&#8221;]<\/p>\n<p>Livre<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;|10px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><strong>Du Community au Social Media Management<\/strong><br \/> Strat\u00e9gies gagnantes pour g\u00e9rer une communaut\u00e9 et communiquer sur les r\u00e9seaux sociaux<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/presentiel-web.jpg&#8221; alt=&#8221;Flutter D\u00e9veloppez vos applications mobiles multiplateformes avec Dart&#8221; title_text=&#8221;presentiel-web&#8221; url=&#8221;https:\/\/www.eni-service.fr\/index.php\/fomation\/social-selling-utiliser-linkedin-pour-la-prospection-commerciale\/&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset3&#8243; transform_styles__hover_enabled=&#8221;on|hover&#8221; custom_margin=&#8221;||10px||false|false&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; width_tablet=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3BB6D5&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;||5px||false|false&#8221;]<\/p>\n<p>Formation<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;|10px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><strong>Social Selling<\/strong><br \/> Utiliser Linkedin pour la prospection commerciale<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/presentiel-bureautique.jpg&#8221; alt=&#8221;formation en live&#8221; title_text=&#8221;formation en live&#8221; url=&#8221;https:\/\/www.eni-service.fr\/index.php\/fomation\/reseaux-sociaux-comment-les-utiliser-pour-communiquer-efficacement-et-gerer-la-e-reputation-de-lentreprise\/&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset3&#8243; transform_styles__hover_enabled=&#8221;on|hover&#8221; custom_margin=&#8221;||10px||false|false&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; width_tablet=&#8221;85%&#8221; width_last_edited=&#8221;on|tablet&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#3BB6D5&#8243; background_color=&#8221;RGBA(0,0,0,0)&#8221; custom_margin=&#8221;||5px||false|false&#8221;]<\/p>\n<p>Formation<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;|10px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><strong>R\u00e9seaux sociaux : <br \/><\/strong>comment les utiliser pour communiquer efficacement et g\u00e9rer la e-r\u00e9putation de l\u2019entreprise<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Overpass|300|||||||&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#1a0a38&#8243;]<\/p>\n<h2>Ces articles peuvent aussi <span style=\"color: #3bb6d5;\">vous int\u00e9resser<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#3BB6D5&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.9.0&#8243; max_width=&#8221;90px&#8221; max_width_tablet=&#8221;13%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;5px||||false|false&#8221; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;60%&#8221; width_last_edited=&#8221;off|tablet&#8221; custom_margin_tablet=&#8221;|10px||10px|false|false&#8221; 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border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset3&#8243; custom_margin__hover_enabled=&#8221;on|hover&#8221; custom_margin__hover=&#8221;-10px||30px||false|false&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;||0px||false|false&#8221; height__hover=&#8221;330px&#8221; height__hover_enabled=&#8221;on|desktop&#8221;][et_pb_slide button_link=&#8221;\/blog\/excel-et-tableaux-croises-dynamiques\/&#8221; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/bandeau_RedactionWeb.jpg&#8221; background_enable_image=&#8221;on&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding__hover_enabled=&#8221;off|desktop&#8221; custom_padding__hover=&#8221;280px||||false|false&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<h4>Pourquoi apprendre la r\u00e9daction web ?<\/h4>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn est le r\u00e9seau social professionnel de r\u00e9f\u00e9rence\u00a0avec pr\u00e8s de 20 millions de membres en France, soit 69% de la population active. Sans compter pr\u00e8s de 840.000 entreprises fran\u00e7aises pr\u00e9sentes sur la plateforme ! Il permet \u00e0 tout utilisateur de\u00a0faire conna\u00eetre son expertise, de\u00a0d\u00e9velopper son activit\u00e9 et sa visibilit\u00e9, de\u00a0cr\u00e9er un r\u00e9seau porteur d\u2019opportunit\u00e9s.A l\u2019appui [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[18,9],"tags":[],"genre":[],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paroles-d-experts","category-webmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boostez votre activit\u00e9 gr\u00e2ce \u00e0 Linkedin : 6 conseils - ENI Blog<\/title>\n<meta name=\"description\" content=\"Apprenez comment am\u00e9liorer votre profil LinkedIn pour capter l&#039;int\u00e9r\u00eat et l&#039;attention des recruteurs... 6 conseils pour renforcer votre attractivit\u00e9 !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editions-eni.fr\/blog\/booster-son-activite-grace-a-linkedin-6-conseils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boostez votre activit\u00e9 gr\u00e2ce \u00e0 Linkedin : 6 conseils - 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