{"id":3955,"date":"2021-07-29T15:42:40","date_gmt":"2021-07-29T13:42:40","guid":{"rendered":"https:\/\/www.editions-eni.fr\/blog\/?p=3955"},"modified":"2021-09-08T11:21:38","modified_gmt":"2021-09-08T09:21:38","slug":"shopify-creer-site-e-commerce-simplement","status":"publish","type":"post","link":"https:\/\/www.editions-eni.fr\/blog\/shopify-creer-site-e-commerce-simplement\/","title":{"rendered":"Shopify : Cr\u00e9ez simplement votre site e-commerce en une journ\u00e9e\u00a0!"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”||0px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/07\/logo_shopify.png” alt=”Logo Shopify” title_text=”logo_shopify” _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”||||||||”]<\/p>\n

Le e-commerce a connu ces derni\u00e8res ann\u00e9es une croissance fulgurante<\/strong> propuls\u00e9e par la crise du COVID-19. Avec plus de 2 millions d\u2019utilisateurs actifs en 2021, Shopify<\/strong>, qui a \u00e9t\u00e9 cr\u00e9\u00e9 en 2006, est devenu l\u2019un des outils incontournables du e-commerce<\/strong>. Quels sont les secrets de son succ\u00e8s ? A qui s\u2019adresse cette solution ? Sous combien de temps peut-on cr\u00e9er sa boutique en ligne ? Quelles sont les bonnes pratiques \u00e0 suivre pour assurer le succ\u00e8s de son site e-commerce<\/strong> cr\u00e9\u00e9 avec Shopify ?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n

Pourquoi Shopify est-il devenu l\u2019outil incontournable du commerce en ligne ?<\/h3>\n

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Didier MAZIER<\/strong>\u00a0: Avec Shopify<\/a><\/strong>, en tant que commer\u00e7ant<\/strong>, vous allez vous concentrer sur votre m\u00e9tier et la commercialisation de votre offre.<\/p>\n

Il est vrai qu\u2019il existe de nombreuses alternatives \u00e0 Shopify<\/strong>, mais elles sont toutes assez complexes<\/strong>. La plupart du temps, elles sont bas\u00e9es sur un CMS<\/strong>, il va donc vous falloir installer un logiciel sur un serveur. On peut citer par exemple : Woocommerce<\/strong><\/a> qui va s\u2019appliquer sur WordPress<\/strong>, HikaShop qui va fonctionner avec Joomla<\/strong><\/a>, et enfin, l\u2019incontournable Prestashop<\/strong><\/a>. Par contre, tous ces produits vont supposer que vous ayez connaissance des techniques de cr\u00e9ation web<\/strong>, d\u2019autre part que vous y passiez beaucoup de temps, et enfin, dans certains cas, que vous recourriez \u00e0 un prestataire.<\/p>\n

Avec Shopify, au contraire, vous pouvez vous concentrer sur votre m\u00e9tier de commer\u00e7ant.<\/strong><\/p>\n

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Quels sont les pr\u00e9requis pour cr\u00e9er une boutique Shopify ?<\/h3>\n

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D.M.<\/strong>\u00a0: Pour cr\u00e9er votre site avec Shopify, une connaissance basique des outils de bureautique vous suffira. En revanche, je vous recommande d\u2019\u00eatre tr\u00e8s bien organis\u00e9<\/strong> avant de lancer votre boutique en ligne<\/strong>, de pr\u00e9parer les contenus de votre site e-commerce<\/strong> en amont et de r\u00e9fl\u00e9chir \u00e0 l\u2019arborescence de votre catalogue de produits<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n

En combien de temps peut-on cr\u00e9er sa boutique en ligne avec Shopify ?<\/h3>\n

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D.M.<\/strong>\u00a0: Vous pouvez facilement cr\u00e9er un site qui soit op\u00e9rationnel en une journ\u00e9e<\/strong> ! Tout d\u00e9pend bien \u00e9videmment de l\u2019\u00e9tendue de votre catalogue produits<\/strong> car vous allez devoir alimenter votre site en tenant compte de celui-ci. La charge de travail sera bien \u00e9videmment tr\u00e8s diff\u00e9rente si votre catalogue comporte une quinzaine de produits, ou s\u2019il en comporte plusieurs centaines ou plusieurs milliers. De mani\u00e8re g\u00e9n\u00e9rale, la mise en ligne de votre boutique en ligne avec Shopify est extr\u00eamement rapide<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n

Quelles sont les bonnes pratiques \u00e0 adopter pour cr\u00e9er sa boutique avec Shopify ?<\/h3>\n

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D.M.<\/strong>\u00a0: Pour cr\u00e9er votre boutique e-commerce avec Shopify<\/strong>, ce qui compte, c\u2019est de penser votre site pour vos prospects et vos clients<\/strong>, et non pas, en fonction de l\u2019organisation de votre commerce. Pour r\u00e9ussir cela, l\u2019id\u00e9al est d\u2019avoir recours \u00e0 la cocr\u00e9ation<\/strong>, c\u2019est-\u00e0-dire d\u2019inclure vos clients<\/strong> \u00e0 la r\u00e9flexion<\/strong> autour de la conception de votre site.<\/p>\n

Par exemple, si vous disposez d\u2019un commerce avec un point de vente physique<\/strong> et que vous souhaitez cr\u00e9er votre boutique en ligne<\/strong>, vous allez pouvoir questionner vos clients afin d\u2019en savoir plus sur ce qu\u2019ils vont attendre de ce site<\/strong>. Vous allez leur demander ce que ce site pourra leur apporter de plus<\/strong> que votre point de vente physique, ce qui vous apportera une tr\u00e8s bonne base sur laquelle d\u00e9velopper votre projet.<\/p>\n

D\u2019autre part, je vous recommande d\u2019exploiter au maximum les outils marketing propos\u00e9s par Shopify<\/strong>, en particulier autour de la gestion des clients et des groupes de clients<\/strong>, des promotions<\/strong>, des coupons<\/strong>, des cartes cadeaux<\/strong> etc. Tout ceci est bien \u00e9videmment d\u00e9taill\u00e9 dans mon livre \u00ab\u00a0Shopify, Passez au e-commerce : boutique en ligne, Click and Collect, Drop Shipping\u00a0\u00bb<\/strong><\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n

Pourriez-vous nous partager quelques exemples de sites cr\u00e9\u00e9s sur Shopify ?<\/h3>\n

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D.M.<\/strong>\u00a0: Je vous recommande de vous rendre sur www.shopify.fr\/exemples<\/a><\/strong>. Vous y trouverez une galerie de sites ayant \u00e9t\u00e9 cr\u00e9\u00e9s avec Shopify. Ces sites sont class\u00e9s par cat\u00e9gories : maison et d\u00e9coration, bijoux et accessoires, alimentations et boissons etc. Vous y d\u00e9couvrirez des<\/strong> exemples se rapprochant de votre activit\u00e9 et de vos probl\u00e9matiques<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/07\/capture-shopify.jpg” alt=”Ecran Shopify” title_text=”capture-shopify” _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_image][et_pb_text quote_border_color=”#3BB6D5″ _builder_version=”4.9.7″ _module_preset=”default” text_font=”||||||||”]<\/p>\n

Shopify se pr\u00e9sente comme une solution compl\u00e8te et simple<\/strong> \u00e0 prendre en mains pour enfin lancer votre commerce en ligne<\/strong>. L\u2019outil est intuitif<\/strong>, les templates<\/strong> de sites sont modernes et vari\u00e9s<\/strong> et il vous propose des outils de marketing pour booster vos ventes<\/strong>. Si vous ne disposez pas de comp\u00e9tences en informatique<\/strong>, Shopify est ind\u00e9niablement l\u2019outil qu\u2019il vous faut<\/strong> pour d\u00e9buter et lancer votre site e-commerce.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”20px||20px||false|false”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n

Vous souhaitez aller plus loin ?<\/h3>\n

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Alors d\u00e9couvrez la pr\u00e9sentation du livre \u00e9crit par Didier MAZIER sur Shopify !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=uwxIpze127Q” _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_row _builder_version=”4.9.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_testimonial author=”Didier MAZIER” job_title=”Notre expert en webmarketing” portrait_url=”https:\/\/www.editions-eni.fr\/blog\/wp-content\/uploads\/2021\/06\/didierMazier-1.jpg” _builder_version=”4.9.7″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||||false|false”]<\/p>\n

Ex-directeur de cr\u00e9ation associ\u00e9 en agence de communication, Didier MAZIER se consacre depuis 1992 \u00e0 l’enseignement et \u00e0 la recherche dans le domaine digital. Participant \u00e0 la cr\u00e9ation de la Licence ECMN-MCI d’Evry dont sont issues plusieurs g\u00e9n\u00e9rations de marketers talentueux, il collabore avec les organismes de formation de la CCIP IDF et intervient sur les th\u00e9matiques li\u00e9es au num\u00e9rique en France et dans le monde pour des \u00e9coles et des groupements professionnels.<\/p>\n

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Pour aller plus loin<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#3BB6D5″ divider_position=”center” divider_weight=”3px” _builder_version=”4.9.0″ max_width=”90px” max_width_tablet=”13%” max_width_last_edited=”off|desktop” custom_margin=”5px||||false|false” custom_padding=”|||” locked=”off”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.0″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_margin=”||5px||false|false” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:flex;” custom_css_main_element_phone=”display:inherit;”][et_pb_column type=”1_4″ _builder_version=”4.9.0″ _module_preset=”default”][et_pb_image src=”https:\/\/www.editions-eni.fr\/livre\/shopify-passez-au-e-commerce-boutique-en-ligne-click-and-collect-drop-shipping-9782409030598_XL.jpg” alt=”Scratch et Raspberry Pi Projets maker pour s’initier \u00e0 l’\u00e9lectronique et \u00e0 la robotique” title_text=”scratch-et-raspberry-pi-projets-maker-pour-s-initier-a-l-electronique-et-a-la-robotique-2e-edition-9782409027901_M” url=”https:\/\/www.editions-eni.fr\/livre\/shopify-passez-au-e-commerce-boutique-en-ligne-click-and-collect-drop-shipping-9782409030598″ url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width_tablet=”85%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” hover_enabled=”0″ box_shadow_style=”preset3″ transform_styles__hover_enabled=”on|hover” transform_scale__hover=”105%|105%” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”||||||||” text_text_color=”#3BB6D5″ background_color=”RGBA(0,0,0,0)” custom_margin=”||5px||false|false”]<\/p>\n

Le livre de Didier MAZIER<\/p>\n

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Shopify<\/strong>
Passez au e-commerce : boutique en ligne, Click and Collect, Drop Shipping<\/p>\n

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Ces articles peuvent aussi vous int\u00e9resser<\/span><\/h2>\n

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Pourquoi cr\u00e9er son site de e-commerce avec PrestaShop ?<\/h4>\n

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La r\u00e9daction web en 4 questions<\/h4>\n

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Cr\u00e9er son site web avec WordPress : 6 conseils<\/h4>\n

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Le e-commerce a connu ces derni\u00e8res ann\u00e9es une croissance fulgurante propuls\u00e9e par la crise du COVID-19. Avec plus de 2 millions d\u2019utilisateurs actifs en 2021, Shopify, qui a \u00e9t\u00e9 cr\u00e9\u00e9 en 2006, est devenu l\u2019un des outils incontournables du e-commerce. Quels sont les secrets de son succ\u00e8s ? A qui s\u2019adresse cette solution ? Sous […]<\/p>\n","protected":false},"author":4,"featured_media":3956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[18,9],"tags":[],"genre":[],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paroles-d-experts","category-webmarketing"],"acf":[],"yoast_head":"\nShopify : Cr\u00e9ez simplement votre site e-commerce en une journ\u00e9e\u00a0! - Eni Blog<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment cr\u00e9er votre boutique en ligne facilement avec Shopify gr\u00e2ce \u00e0 ces 5 questions pos\u00e9es \u00e0 notre expert\u00a0!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editions-eni.fr\/blog\/shopify-creer-site-e-commerce-simplement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify : Cr\u00e9ez simplement votre site e-commerce en une journ\u00e9e\u00a0! 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